2026
The State of Insight in Fundraising
Original research into how fundraising and insight teams work together — where evidence shapes decisions, and where the sector can go further.
—charity professionals have contributed
Why take part?
Shape the study.
Your response helps build a unique study of how charities really use insight and data.
Look deeper.
Participants get access to deeper, richer insights and the ability to filter results by organisation size, location, work area, and performance among others.
Your own scorecard.
Participants see how their attitudes and behaviours compare to other charities.
Curiosity.
If there's one thing we know about insight folk, it's a fascination with fundraising.
Charities don’t have to choose between evidence and instinct.
This shared picture shows where insight already shapes fundraising decisions — and where the sector can go further.
The findings
Enjoy the results.
Add your perspective
Help build a clearer sector picture.
The survey takes around 10 minutes.
Take the surveyStay in touch